Find Out How Much Your Paid Acquisition Is Actually Costing You

Answer 15 questions and get an instant personalised score showing exactly where your ad spend is working, where it is leaking, and what to fix first. Free, takes under 2 minutes.

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Audit Teasers
Ecom
42/ 100
Ecom Audit
Significant Gaps
Several core issues are costing you margin every day. Most are fixable without spending a single extra dollar on ads.
Score by category
Data and Intelligence
28%
Campaign Structure
44%
Creative and Targeting
33%
Conversion and Funnel
50%
Budget and Profitability
83%
Key findings
Critical gap
Data and Intelligence
Your blended ROAS looks fine on paper but contribution margin tells a completely different story. Two channels are likely margin negative and your setup cannot surface that.
Critical gap
Creative and Targeting
Your top ad sets have been running over 40 days. CPM is up, CTR is down, and cost per purchase has climbed 30 percent in three weeks.
Needs attention
Campaign Structure
Past purchasers and cold audiences are running in the same campaigns. You are over-bidding on warm traffic and under-spending on your best buyers.
SaaS
58/ 100
SaaS Audit
Needs Attention
You have a working setup but several gaps are likely costing you money. Fixing the key issues could improve results without increasing spend.
Score by category
Data and Intelligence
33%
Campaign Structure
67%
Creative and Targeting
53%
Conversion and Funnel
50%
Budget and Profitability
75%
Key findings
Critical gap
Data and Intelligence
You are making budget decisions without complete revenue data. You cannot know your real CAC, payback period, or which channel drives MRR, so every scaling decision is a guess.
Needs attention
Creative and Targeting
ICP targeting is not optimised for your specific buyer. Generic copy drives low-intent clicks that inflate CAC without producing qualified trials.
Performing well
Budget and Profitability
Budget and profitability management is solid. This is the foundation for sustainable scaling.
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